Are you losing sales because customers don’t even know you're sustainable?

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The only customer experience number that matters

Combining cutting-edge technology with real human analysis of the entire online shopping experience. The future of mystery shopping is here.
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Simple, unbiased reporting retail leaders can rely on

Anonymous experts keeping an eye on your entire business

Real humans, seeing things the way customers do

Turning complexity into clear, actionable insights

Combining human understanding with advanced AI

Constantly evolving, on the pulse of the industry

Are you losing sales because customers don’t even know you're sustainable?

80%+ of consumers like the idea of making more sustainable choices

In fact, more than half of your customers consider product sustainability to be a key factor when choosing to purchase from you.

But how effectively is your marketing communicating that message? Can new customers quickly understand it while considering their purchase? Do existing customers know the positive impact of buying from you? Do they know difference they can make if they purchase from you again?

Using real world mystery shoppers as well as expert analysis, we’ve assessed hundreds of sustainable brands, and we can tell you one thing for certain.

More than 9 out of 10 sustainable brands are losing sales simply because they’re not communicating their  story clearly enoughWorse still - they don’t even know it!
But how effectively is your marketing communicating that message? Can new customers quickly understand it while considering their purchase? Do existing customers know the positive impact of buying from you? Do they know difference they can make if they purchase from you again?

Our 3-step process ensures your shoppers are getting the information they need

Step 1: Discover your sustainability perception baseline

Humii's network of shoppers assess your online customer experience, and our expert partners at Sustainable Ecommerce analyse your sustainability messaging. When this step is complete, you’ll have:

A clear picture of what customers really think about your brand in terms of sustainability

A benchmark comparison of your brand vs your competitors in your industry. You’ll see exactly how you stack up!

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Step 2: Make your story quick & easy to understand

The team at Sustainable Ecommerce will show you exactly how to fill the gaps in your sustainability story. When we’re done:

You’ll have a core brand messaging asset that will enable consistency across all your marketing

Eco-conscious consumers will connect with your brand more effectively, leading to higher quality traffic and improved store conversion

Your customers will feel good when they understand the impact of purchasing from you, and be more likely to purchase again and again

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Step 3: Monitor & continuously improve your perception

Engage humii's mystery shoppers to check in with your store periodically.

You’ll get ongoing insights into how to improve your customer experience, make a real impact with consumers and ensure your sustainability messaging continues to stand out from the crowd!

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