In 2022, team humii performed our first ever Shopathon. For us this involved calling on our Australia-wide network of online shoppers to perform 1000 anonymous shops across almost 150 participating Green Friday retailers in four days. A mammoth logistical effort by anyones standards!

But why?
When we first heard about Green Friday our team was collectively blown away by the concept. We'd already been working on our Green Score for some time and it quickly became clear this was an incredible opportunity to apply all of our knowledge to a much wider audience in a short period of time. Better yet, an audience already biased towards sustainable action. We needed to be involved!

So how does humii help?
For retailers, gaining real, unbiased customer feedback is incredibly difficult at the best of times (this is why humii exists!) and this problem only compounds when it comes to sustainability - it's simply not a topic most business can easily broach with their customers without being prepared for some criticism.
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And so it went - 1000 shops, 1000 unique perspectives, 150 retailers, four days. What better way for these businesses to truly understand how effectively their sustainability initiatives are connecting with consumers.
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All of humii's feedback is proudly independent, unbiased, completely confidential and designed to help retailers better understand and improve customer experience.