How does your online CX compare?

See how your online CX stacks up against Australia's Leading Retailers.

See Your Scorecard

Identify Friction points in your online CX with a Humii Scorecard.

With the Humii Scorecard, you can understand your customer experience, identify friction points, and gain competitive insights.

Top 100 Retailer average scores
Holistic CX analysis & scoring
Identify pain points via friction map
Category average scores

Real Feedback

Uncover friction points and optimise your online store for success.

Competitor Insights

Understand what your competitors are doing better and stay ahead.

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Here’s just some of the 200+ data points we analyse.

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Site discoverability
Packaging usability
Checkout usability
Site aesthetics
Site discoverability
Site discoverability
Site discoverability
Packaging usability
Checkout usability
Site aesthetics
Site discoverability
Site discoverability
Site discoverability
Site discoverability
Delivery experience
Refund speed
Delivery speed
Product quality
Site discoverability
Site discoverability
Delivery experience
Refund speed
Delivery speed
Product quality
Website trust
Support response time
Loyalty program quality
Site discoverability
Site aesthetics
Site discoverability
Website trust
Support response time
Loyalty program quality
Site discoverability
Site aesthetics
Site discoverability
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Want to be part of the online CX index?

Get your scorecard now and see how your online store compares with Australia's leading retailers.

Monthly
Pre + Post-purchase
Your chance to see how your online experience stacks up against leading retailers
10+ Mystery Shoppers
200+ Data Points per shop
Valid for 90 days
CX Index Scorecard
$995
Once-off up-front payment
Get started
Compare to the online CX index
Top 100 Retailer average scores
Holistic CX analysis & scoring
Identify pain points via friction map
Category average scores
"By harnessing Humii's insights, we've identified precise areas for enhancement, empowering our brand to consistently surpass our customers' expectations. During a recent overhaul of our website's design and functionality, Humii proved invaluable".

Johan Nyberg

Chief eCommerce Officer

"Humii helps us uncover the "why" behind the friction points in our end-to-end online journey. We rely on Humii to track issues over time, set business benchmarks, and see how we stack up against our competitors".

Sheena McNamara

Head of eCommerce

"Humii has taken the guessing out of solving customer problems, and is an affordable way to analyse data without the need to significantly invest in A/B testing platforms, which is such a win as a smaller brand with a lean team".

Jade Carlton Cook

Ecomm, CRM & Loyalty Manager

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FAQs

Frequently asked questions

Haven’t found what you’re looking for?

Sure! Settle any of our annual plans up-front and you get a nice juicy discount.

Of course you can! You're welcome to pay by the month and you can cancel anytime with 30 days notice.

Our Pre-Purchase option sees humii shoppers analysing the first three dimensions of your online experience. They'll cover everything about your online store right up until checkout, without making any purchases.

Pre + Post-Purchase looks at the entire online shopping experience. Shoppers will convert through the online store, checkout, have the item delivered, open it, return and interact with post-purchase support and loyalty programs.

For the majority of online retailers we recommend the Pre + Post-Purchase option.  However if your store sells consumable goods (such as grocery or liquor), big & bulky items (such as furniture or whitegoods), or you'd simply prefer not to incur the additional overhead of shoppers purchasing and returning items, Pre-Purchase might be the right choice for you.

Got a special request?

Like us to shop more frequently? Want to compare yourself to more competitors? Want to ask Humii's shoppers a few special questions about your business?

Schedule a Call

See how your online CX stacks up now.

Request your scorecard now to compare your online store with some of the top retailers across Australia.

See Your Scorecard