Blogs

Having endless data isn’t the same as knowing what matters. Humii gives retailers clear, actionable insights into the customer journey – from first click to repeat purchase. The result? Better decisions, stronger retention, and measurable business impact.

Some customers know exactly what they want… but most need a little help to explore. That’s where Search & Discovery makes or breaks the customer journey. In this first edition of Talk CX’y to Me, we share what great looks like (and what doesn’t), with insights straight from Humii’s data.

The Net Promoter Score (NPS) has been a retail standard for years, but in today’s competitive e-commerce world, it can feel one-dimensional. Humii goes beyond the “would you recommend us?” question to uncover the why behind customer perceptions, turning feedback into actions that drive conversion and retention.

Is this metric really giving businesses what they need?