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Why Traditional NPS Isn’t Enough Anymore

March 3, 2025

The Net Promoter Score (NPS) has been a critical north star for so many businesses for so long. Since 1993 in fact, business has benefitted from NPS customer insights and the ability to track customer sentiment over time.

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But what if you wanted to go deeper than just a singular customer metric? What if you want to target and try  improve a specific problem area in your online customer experience?

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Working in conjunction with NPS, Humii is transforming the way online retailers understand and quantify customer feedback. Using real customer insights from over 1500 online mystery shoppers and analysing more than 200 data points across the entire online customer journey, Humii is enables retailers to track, quantify and evolve their online shopping journey to take their ecommerce store to the next level of groeth.

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No more standing in meetings, staring at NPS scores and wondering what to do next. Let Humii guide your directly to the friction in your customer journey so you can stampt it our and convert and retain customers like never before.

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To find out how Humii's insights are boosting NPS scores for retailers across Australia and the UK,  get in touch with our team today.

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